Robbie has been involved with BCB since 1992, when it started up as Bradford Festival Radio. He helped set up BCB as a company in 1994, worked as joint director with Mary Dowson and served as a member of the management committee.
He later ran the Adult Learners Radio and On Course Radio Restricted Service Licences on behalf of Bradford College. The first Into The Buttercup programme was on 12 January 2004. Robbie was joined by Mol on 17 November 2006, and they have co-presented Into The Buttercup since then. Mol reads a poem and they play new releases and interviews with artists who have performed at The Live Room in Saltaire.