In the most impaired creative union since ladyhawk and a bottle of becks T-Mobile recently ‘Challenged’ josh84 to create a superband, using only his free texts and internet. Now, I must admit I set out to write a lovely pieceÂ of blogging acid to post up. But have subsequently come around
A bit of background first. T Mobile are a mobileÂ TelecomÂ company, like manyÂ companies they have advertisingÂ campaigns. In the last year they have organised some kind of flash mob atÂ LiverpoolÂ street station and some terrifyingÂ cringe worthyÂ karaokeÂ event inÂ TrafalgarÂ square, attended by a group of people who some how make me feel like anÂ alienÂ to the rest ofÂ specialise. TheÂ latestÂ campaignÂ features Josh 84 and his campaign to create a ‘superband’ onÂ behalfÂ of t-mobile. WellÂ believeÂ it or not Josh 84 is a real human who lucked into thisÂ opportunity. Him and his superband have a single out at the moment that they are hoping will be number one this week, in the largestÂ mobilisationÂ of internet buying since rage against the machine (errr in a Â few weeks ago).
Anyway as I said Josh84 is a real person…the guy you see in the adverts is not a paid actor or robot man,Â becauseÂ he his made of flesh we managed to get him on the blower for this weeks show and asked him on his position on the whole issue ofÂ commercialismÂ in music.
I am going keep theÂ commentaryÂ minimal, but I will say I am a graphic designer by day. How is what Josh doing anyÂ differentÂ from me. He is doing a job and getting paid for it? Â Do we hold music asÂ some kind of sacredÂ art form? As Josh says, it’s a day job. IÂ don’tÂ think there are manyÂ musiciansÂ who would not jump at the chance to make music for a living full time. Am pretty sure that the work the superband has done is pretty disposable, contrived,Â and nothing more than a nice bitÂ of PR…but do we really thinkÂ its anything else? ItÂ registersÂ with me as much as say aÂ jingle. Anyhow, check out josh’s real band…they’re alright.
What do you make of it all?